Finally, the rest of the world is catching on to what the cool people already know. Dr. Bronners, replete with strange strange rambling packing, is cool. I mean, really – a super sized bottle of this has gotten me through a lot of tight spots. Anything that you can wash your hair, your dishes, your floor and your car with I am a-ok with. It’s like a multitasking woman – but a SOAP. See the NYTimes blog here. Yeah.